Broken Brand

In the early nineties, Shep Fairey asked the question “what does it mean when the medium has no message?” He did (and still does) that from the ground-up. Ever heard of Andre the Giant? It appears Nike is running a similar experiment from the top-down. For the past week I’ve been trying to use nikerunning.nike.com.… Read More Broken Brand

Observations: Running barefoot is better, researchers find

Mother Nature has outpaced science once again: the bare human foot is better for running than one cushioned by sneakers. What about those $125 high-tech running shoes with 648 custom combinations? Toss ’em, according to a new study published online January 27 in the journal Nature (Scientific American is part of Nature Publishing Group). via… Read More Observations: Running barefoot is better, researchers find