I got a sneak peek inside Apple’s new flagship retail store during its construction. The location is in the lot formerly occupied by the Borders book store.
The build requires the tallest construction crane currently in Santa Monica because the ceiling implements one of Steve Jobs’ last patents: the glass roof. Apple store employees will apparently have to wear sunglasses while on the job.
For when you just absolutely have to have those glass ceilings on your new flagship store, there’s no substitute for the Apple iCrane. Apple’s Third Street Promenade store is moving to new digs south of Santa Monica Boulevard. It makes sense for them to want to be closer to the new Santa Monica Place mall, an area generally considered to be the heart of downtown Santa Monica. This photo was shot from the north corner of Santa Monica and Fourth Street, across from REI (the former site of Santa Monica City Hall).