Inside Apple’s New Flagship Third Street Promenade Store

I got a sneak peek inside Apple’s new flagship retail store during its construction. The location is in the lot formerly occupied by the Borders book store. The build requires the tallest construction crane currently in Santa Monica because the ceiling implements one of Steve Jobs’ last patents: the glass roof. Apple store employees will apparently… Read More Inside Apple’s New Flagship Third Street Promenade Store

Apple iCrane

For when you just absolutely have to have those glass ceilings on your new flagship store, there’s no substitute for the Apple iCrane. Apple’s Third Street Promenade store is moving to new digs south of Santa Monica Boulevard. It makes sense for them to want to be closer to the new Santa Monica Place mall,… Read More Apple iCrane